And you know what the best part is?
Although the investment required is literally a pittance…
It is infinitely more effective a single advertisement on a web portal that groups all your customers into targets than spending a lot of money leaving flyers on cars parked on the street, on local TV spots that only watch the three seniors on duty, or on random websites!
Stop for a second and think about these words:
Suppose you’re a gardener…
If you spend x Euros to advertise your business on a random site that deals with any topic and publishes ads of all kinds including automotive, food and clothing, YOU WILL LOSE X EURO PER MONTH 100%!
Why, as a percentage, how many of those customers are really looking for a gardening related service on that site? And what about in your area?
Visitors to that site are people who at that precise moment want to spend their money on a new car or to taste local food or make up their wardrobe…. Only very few of them might happen to be interested in gardening…perhaps.
If instead you decide to spend x euro for advertising on a website frequented only by people who want a house (or sell a house) where you work, most likely these people may also need to redecorate their garden!
And right there before their eyes your name appears saying: “Hey man, I’m a gardener and where you got a house I’m the best!”
We all agree that advertising works by “where” and “to whom” we go to do it!!!!
You can’t tell how good you are at redecorating gardens to the teenager who’s online to buy stylish shoes! Well, you can, but you’d just be wasting a lot of breath, time and money!
Focus on your real customers!
Losing this unique opportunity in your small country means leaving others a good chance to pass you by and take your customers!
But what kind of entrepreneur (big or small) lets his customers go to someone else?!
Don’t let them overtake you, click here and send us an email to find out all the details to advertise on LakenRoll!
Welcome to the gang! And Lake’nRoll!